GOAT Interactive
Sam Smith is a seasoned professional with extensive experience in relationship management and team leadership within the gaming and sports sectors. Currently serving as the Head of VIP at GOAT Interactive since June 2022, Sam Smith is responsible for developing VIP strategies for customers across Africa. Previous roles include Relationship Manager for Worldpay and Paddy Power Betfair, focusing on high net worth clients, as well as serving as a Football Consultant at Base Soccer and Player Liaison Manager at Celtic Football Club. Sam Smith began a career in scouting with Celtic, evolving from a work placement to a full-time position. Educational qualifications include a degree in Politics from Northumbria University.
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GOAT Interactive
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GOAT Interactive is a brand new and separate business in the Editec Group and its objective is simple: to harness and supercharge the power of its partners' brands to lead them to podium position in all markets they operate in. It will use its experience, knowledge and passion to position the brands as a different type of betting proposition in their markets; one with a clear meaning and a consistent and evolving benefit to their customers. By fusing the worlds of football and betting, it will create an authentic community of football fans who love the thrill of the bet. Unique and deeply integrated partnerships with world renowned football club brands will give their brands new meaning and association and will be the vehicle to bring fans closer to the clubs, leagues and sport they love. Unique channels to market, original content, exciting events, innovative products and much, much more will quickly make us synonymous with this unique positioning and deliver scale and success - key drivers of brand choice. Over time, we are confident that we will become the #1 choice for all football fans on the continent and in doing so, deliver the growth we all aspire to.