Calli Peterson

Calli Peterson is an experienced marketing professional specializing in lifecycle marketing, currently serving as Sr. Lifecycle Marketing Manager at Bridgit since June 2025, following a similar role at Workstream from January 2022 to June 2025. At Workstream, Calli managed email marketing initiatives through HubSpot, developed targeted strategies for various campaigns, and analyzed performance metrics to enhance customer engagement. Previous experience includes serving as Marketing Operations Manager for Email at Deseret Book, where Calli led email and SMS marketing campaigns and managed a team. Additional roles include technical writing, peer advising, and various internships that contributed to a comprehensive skill set in marketing, communication, and customer engagement strategies. Calli holds a degree from the University of Utah, completed in 2016.