Go City®
Darren Colledge is an experienced marketing professional specializing in affiliate and performance marketing. Currently serving as Affiliate Lead at Go City® since July 2022, Darren manages a global affiliate program responsible for significant revenue generation, while also overseeing direct reports and collaborating with publishers on strategic initiatives. Previously, as Performance Marketing Manager at Plum Guide, Darren managed affiliate relationships and strategic performance in the vacation rental sector. Prior roles include Senior Partnerships Manager at Moneysupermarket Group, where Darren focused on partnership management and data analysis, and several positions at STA Travel, culminating in the role of Global Commercial Manager, overseeing global pricing and partnership strategies. Darren's extensive background includes building strong relationships, project management, and optimizing revenue channels across various sectors.
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Go City®
For over 20 years, Go City® (formerly Leisure Pass Group) has shaped the future of the multi-attraction pass industry by enabling online pre-purchase of attractions, tours, and activities. Sightseers love the budget certainty, greater choice, on-the-ground flexibility and overall value our Go City multi-attraction passes deliver. In 2017, Europe’s Leisure Pass and the USA’s Smart Destinations and New York Pass came together to form the global brand of Go City, giving us greater reach and ambition as we expand into new markets. Today Go City is the largest multi-attraction pass business in the world, with an estimated 65% market share and operating in 25+ cities and five continents. Our growing teams in London, Boston, Singapore and New York help millions of sightseers enjoy new cities, incredible attractions, tours, experiences, activities and great savings. In the past two years, we’ve doubled the number of passes sold.