Brenda Bey

Chief Marketing Officer at GoGoX

Brenda Bey has an extensive work experience spanning over 20 years. Their most recent role is as the Chief Marketing Officer at GoGoX, where they are responsible for driving brand awareness, increasing adoption and usage of the company's online logistics marketplace, and establishing thought leadership in the enterprise solutions space. Prior to GoGoX, Brenda served as the Chief Marketing Officer at FINXFLO, where they played a key role in scaling the company and building a strong marketing team. Brenda also focused on building the brand proposition and driving revenue growth from retail and institutional clients.

Before their time at FINXFLO, Brenda held the position of Regional Head of Country Marketing and Grab for Business at Grab. In this role, they oversaw marketing operations in multiple markets and successfully launched Grab in Cambodia, establishing the company as a major player in the ride-hailing market. Brenda also managed local country marketing teams and worked closely with research and data analytics to design customer-based solutions. Additionally, they took on the additional portfolio of Grab for Business Marketing to grow awareness and adoption of enterprise solutions in Southeast Asia.

Prior to joining Grab, Brenda served as the Head of Consumer Marketing for India and Southeast Asia at Yahoo! Asia Pacific. Brenda also worked at advertising agencies DDB Singapore, TBWA\\ Group Singapore, Batey Redcell, Bates Singapore, and Ogilvy & Mather Advertising, where they held various account management roles and worked with clients such as StarHub, Standard Chartered Bank, Singapore Tourism Board, HSBC, and Audi.

Overall, Brenda Bey's work experience demonstrates their expertise in marketing and brand building, as well as their ability to drive revenue growth and lead teams to achieve business goals.

Brenda Bey completed their education at Nanyang Technological University Singapore from 1997 to 2000. During this time, they obtained a Second Class Honours Degree in Hospitality and Tourism Management. Later, from 2012 to 2014, Brenda pursued their studies at Aalto University Executive Education and Professional Development, earning a Graduate Diploma in Management. However, no specific field of study is provided for this qualification.

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GoGoX

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Established in 2013, GoGoX is the first app-based platform for delivering goods in Asia, which is dedicated to offering excellent delivery service through innovative technology. Since then, GoGoX has extended its service to various platforms. The company connects individuals and businesses directly to thousands of drivers for their real-timedelivery needs and redefines the everyday delivery experience by providing a convenient and efficient service.Over the years, GoGoX has expanded its business from Hong Kong to Singapore, South Korea, Mainland China, Taiwan, and India and will continue to expand globally. In August 2017, GoGoX merged with 58 Suyun, the leader in Mainland China’s intra-city logistics market, and increased GOGOVAN’s presence to over 300 cities, with more than 8 million registered drivers under its network.GoGoVan has announced its rebranding as GoGoX in July 2020.


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