Grey Matter
Carolyn Ladd is an experienced strategist with a strong background in B-to-B marketing and business strategy across various industries, including healthcare, technology, financial services, and manufacturing. Currently serving as VP of Strategy at Grey Matter since February 2024, Carolyn previously held similar roles at Merkle and gyro, where key responsibilities included developing marketing strategies for diverse clients. Prior experience includes VP Strategy Development at HSR Business to Business and Executive Director of the Center for Human Resource Development at the University of Cincinnati, emphasizing training programs for local businesses. Carolyn began a career in marketing and sales as Vice President at Comware Incorporated, focusing on performance support systems for Fortune 500 companies. Educational credentials include a Master's in Science in Education from the University of Dayton and a Bachelor's degree in Education from Ohio Wesleyan University, along with Ph.D. coursework in Human Resource Development/Adult Education at Union Graduate School.
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Grey Matter
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Grey Matter is a Marketing & Sales Enablement Firm That Engineers Customer Acquisition Machines For B2B Companies. Our clients work with us because they want to own their respective markets. We're the founders of Agile Customer Acquisition™; a proprietary approach and framework for marketing and sales enablement. The result of implementing Agile Customer Acquisition™ is a repeatable, scalable, and profitable customer acquisition machine. What makes us different than every other 'marketing agency'? - We Put Our Money Where Our Mouth Is: Hate "agencies" that don't hold themselves accountable? So do I. When you engage with Grey Matter, if we don't provide an ROI on our annual engagement, we will cut you a check for our services. - A Partner From Top Of The Funnel To Close (and beyond): From marketing qualified lead, to sales qualified lead, to close, and finally to customer retention; we play a role whether it be consultative or execution-based along the entire customer journey.