Shira Kates, MBA, is an accomplished design strategist and UX leader with extensive experience across various industries. Currently serving as the Interim President at United Citrus Products Corp and the Head of AppSheet UX at Google, Shira has a proven track record in shaping user-centered design and strategy. Previous roles include Chief Design Officer at CivicActions, VP of Product Design at Yeti LLC, and Director of Product Design at Yahoo, where notable contributions included leading design through significant acquisitions and winning major design challenges. As the founder of Snapdragon Strategy, Shira partnered with clients on product design and research, while also influencing UX standards in previous consulting roles. Educational qualifications include an MBA in Design Strategy from California College of the Arts and a Bachelor's degree from Skidmore College.
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