Carla Lombardo

Carla Lombardo is a seasoned marketing professional with extensive experience in digital media and paid advertising. Currently serving as the Director of Paid Media at Primer since March 2021, Carla leads marketing strategies and manages ad campaigns with budgets up to $1M USD per month across multiple platforms, significantly increasing return on ad spend (ROAS) and ensuring high client satisfaction. Previous roles include Associate Director of Paid Media and Senior Digital Marketing Manager at Rise Interactive, where Carla oversaw substantial budgets for Ulta Beauty and expanded partnerships with premium beauty brands. Earlier experience at Starcom involved assisting in both offline and online media planning. Carla holds degrees in Marketing Communications and Advertising and Marketing from esteemed institutions.