James Nichols

UX | Accessibility Lead at GoTo

James Nichols, CSM, currently serves as the UX | Accessibility Lead at GoTo, where responsibilities include leading user experience initiatives for an eCommerce platform generating $17 million in annual recurring revenue. Achievements include a 10% increase in trial conversion metrics by implementing user-centric trial designs and collaboration on the launch of micro-frontend architecture, which accelerated development speed-to-market by six times. Prior to this role, James held dual titles of Product Design Lead and Marketo Developer/Designer at LogMeIn from April 2021 to January 2022.

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Madison, United States

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GoTo

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GoTo’s flexible-work software – including GoTo Connect, GoTo Resolve, Rescue, Central, and more – is built for small and midsize business IT departments, but powerful enough for the enterprise. GoTo software is designed to support end-users' unified communications & collaboration (UCC) and IT management & support needs, and nearly 800K customers contribute to the more than 1 billion people joining meetings, classes, and webinars through GoTo’s UCC products, and half a billion connections on the company's remote access and support tools.