GPA
Elizabete Freixedelo Ponce has extensive marketing experience, currently serving as Gerente de Marketing - Ativação, Conteúdo, Social e Mídia at GPA since August 2011, overseeing promotional activation calendars and social media content for brands such as Pão de Açúcar, Extra, and CompreBem. Previous roles at GPA include Coordenadora de Marketing Sr - Formatos de Proximidade, where Elizabete developed new retail models, and Coordenadora de Trade Marketing de Marcas Próprias, focusing on promotional strategies for private label brands. Elizabete's professional background includes key positions at Mangels, where management of aluminum wheel products and brand repositioning were prioritized, and a significant tenure at Ultragaz, emphasizing market expansion and brand strategy. Educational qualifications include a postgraduate degree in Business Administration from Insper and an undergraduate degree in Advertising and Marketing from Universidade Paulista.
This person is not in any teams
GPA
4 followers
GPA is a Casino Group company present all over Brazil, as well as in Colombia, Uruguay and Argentina through Grupo Éxito. Through their multiformat and multichannel business model, they bring together some of the best known and most valuable retail chains and brands, such as Compre Bem, Extra and Pão de Açúcar, as well as the private-label brands Qualitá, Taeq, Club des Sommeliers and Finlandek, among others. With more than 800 brick and mortar stores and as leaders in food e-commerce in Brazil, they strive to offer their customers the best shopping experience every day, whenever they want and wherever they are