GPA
Roberta Bechelli currently serves as Diretora de Comunicação Corporativa e Relações Institucionais at GPA, a position held since July 2012, where responsibilities include managing a team of journalists and public relations professionals, overseeing the company's reputation and corporate image among key stakeholders. Prior experience includes roles as Gerente de Comunicação Externa at Via Varejo SA from 2005 to 2012, focusing on communication strategies to enhance corporate visibility, and as Analista de Comunicação at CDI Comunicação, where Roberta provided press advisory services to retail clients. Roberta holds a specialization in Comunicação Corporativa Empresarial from ESPM Escola Superior de Propaganda e Marketing and a Bachelor's degree in Journalism from Universidade Metodista de São Paulo.
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GPA
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GPA is a Casino Group company present all over Brazil, as well as in Colombia, Uruguay and Argentina through Grupo Éxito. Through their multiformat and multichannel business model, they bring together some of the best known and most valuable retail chains and brands, such as Compre Bem, Extra and Pão de Açúcar, as well as the private-label brands Qualitá, Taeq, Club des Sommeliers and Finlandek, among others. With more than 800 brick and mortar stores and as leaders in food e-commerce in Brazil, they strive to offer their customers the best shopping experience every day, whenever they want and wherever they are