Anita Krinock

Anita Krinock is an experienced market research and data analytics professional with a robust background in category management across various industries. Currently serving as a Senior Market Research Manager at Graham Packaging since April 2014 and as a Category Manager at Neuro Brands LLC since February 2013, Anita leads category management and data analytics initiatives. Previous roles include managerial positions in marketing analytics at MMI and category development at Woodstream Corporation, as well as senior roles at Harbor Freight Tools and Daymon Worldwide, where Anita oversaw teams and developed strategic plans to drive sales and market share. With a degree in Information Systems and Marketing from Villa Julie College and additional training in Financial Mathematics, Anita combines analytical expertise with a strategic approach to product and market development.