Laura Schoenmakers

Director Of Strategic Finance at Great Question

Laura Schoenmakers, CFA, serves as the Director of Strategic Finance at Great Question since May 2025, building upon a strong financial background that includes a five-year tenure as Sr Director of Finance at Penny AI. At Penny AI, Laura enhanced strategic financial planning through the integration of advanced analytics and SaaS KPIs, oversaw risk management, and developed comprehensive financial models for new product initiatives. Additionally, experience in finance spans various roles, including VP of Finance at Mindset Venture Group Ltd, where strategic investments in early-stage companies were guided. Educationally, Laura holds a Bachelor's degree in International Economics and Business Economics from Maastricht University School of Business and Economics, complemented by a certificate in Real Estate Investing from Langara College.

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Great Question

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Great Question is the #1 platform to help you automate your UX research operations - from recruitment to scheduling and incentives.


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