Greenhouse FoodStuff Trading LLC.
Laith Mustafa has extensive experience in sales and management, currently serving as a Business Unit Sales Manager at Greenhouse FoodStuff Trading LLC since January 2011, where responsibilities include strategic planning and proposal development. Previous roles at Greenhouse include National Key Account Manager, focusing on client relationship management and strategic account planning, and Senior Sales Executive, emphasizing lead generation and business development. Prior to joining Greenhouse, Laith held various positions at Carrefour from July 2005 to November 2010, starting as Section Supervisor and progressing to Store Manager, overseeing store operations and staff management. Laith holds a Bachelor's degree in Business Administration with a focus on Management and Operations from the University of Baghdad.
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Greenhouse FoodStuff Trading LLC.
Established in 1977, Greenhouse Foodstuff Trading aimed to be a “One stop shop” provider for the foodservice channel of the UAE. Bought by BPC Holding in 2007 with the objective of supporting the growth path Greenhouse is continuously running on. BPC continuously invests in infrastructure, skilled personnel and resources to ensure continuity and best practices for the benefit of all the stakeholders. In 2014 and 2015 the company witnessed a major restructuring internally under the new management headed by Mr. Daniel Chidiac who brought in a new vision to the company: “To position Greenhouse as the top player in the foodservice and retail markets in the UAE”. Greenhouse Foodstuff Trading has over 3 decades of experience in importing premium products including bakery and pastry, dairy, grocery, Italian food, Asian food, Lebanese food, Chef’s equipment as well as other exclusive food items both in Foodservice and retail channels. The company’s reach and market share is dominant for both Foodservice and Retail channels covering global chains as well as homegrown, varying from 4&5-star hotels to fine dining and casual dining restaurants, catering and institutional customers. Greenhouse proudly partners with all leading retailers across modern and traditional trade in GCC with an unwavering commitment for shopper-based value creation. The company’s success has not been possible without the commitment and the passion of the brand managers, the sales team, the customer service officers, and the solid logistics crew. Led by visionary management. With this regional expansion comes the added value to close regional deals with major groups in the F&B industry. Greenhouse’s strength is also in its warehousing and distribution capabilities which include advanced storage facility, full-service stock management and modern distribution ability with 30+ temperature controlled vehicles. All the warehouses operate on WMS and are graded A+ by Dubai municipality &HACCP accredited.