Grenade
Qusai Abukeer is a seasoned marketing professional with extensive experience in trade marketing and brand management across various sectors. Currently serving as the Trade Marketing Manager for Grenade in the Middle East since July 2021, Qusai previously held the position of Trade Marketing Executive at Al Khayyat Investments, where brand strategies were developed for well-known products including Durex and Unilever. Additional roles include Senior Marketing Officer at DADA GROUP, where market analysis and promotional development were key responsibilities, and Account Executive at 4P's Integrated Marketing Communication, focusing on client strategy and campaign execution. Qusai's career began at Attention Field Marketing Solutions, where promotional activities and sales support were managed. Educational qualifications include a Bachelor's degree in Marketing from Yarmouk University.
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Grenade
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The Grenade story is one of roll-your-sleeves-up hard work and a commitment to doing things better – in other words, the ‘Get Shit Done’ approach. Founded in 2010 by Alan and Juliet Barratt, their mission was simple – to create memorable, functional and great tasting products that exceed label claims and go beyond the seen-it-all-before sports nutrition stereotypes. It’s this commitment that’s seen Grenade appear in The Sunday Times’ Fast Track Top 100 for seven consecutive years since 2014. Today, Grenade’s Carb Killa is the UK’s best-selling protein bar, while the company continues to innovate with it’s leading range of drinks, shakes, and performance nutrition. Fuelling everyone from elite athletes and military personnel to life athletes looking for healthier choices that don’t compromise on taste, Grenade exports to more than 50 countries and is headquartered in Bournville, UK.