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Toufic Safi

General Manager MENA (middle East/north Africa) at Grenade

Toufic Safi has a Bachelor of Arts in Marketing & Advertising from Notre Dame University - Louaize. Toufic worked as a Marketing & Events Coordinator at Gulf Coca-Cola Beverages, followed by a position as a Brand Manager at Nestlé. Later, Toufic held the role of Commercial Director GCC & Levant at Monster Energy before becoming an Entrepreneur. Currently, Toufic serves as the General Manager MENA and General Manager - UAE at Grenade.

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Grenade

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The Grenade story is one of roll-your-sleeves-up hard work and a commitment to doing things better – in other words, the ‘Get Shit Done’ approach. Founded in 2010 by Alan and Juliet Barratt, their mission was simple – to create memorable, functional and great tasting products that exceed label claims and go beyond the seen-it-all-before sports nutrition stereotypes. It’s this commitment that’s seen Grenade appear in The Sunday Times’ Fast Track Top 100 for seven consecutive years since 2014. Today, Grenade’s Carb Killa is the UK’s best-selling protein bar, while the company continues to innovate with it’s leading range of drinks, shakes, and performance nutrition. Fuelling everyone from elite athletes and military personnel to life athletes looking for healthier choices that don’t compromise on taste, Grenade exports to more than 50 countries and is headquartered in Bournville, UK.


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