Lara Drake

Lara Drake is a seasoned marketing and customer experience executive with extensive leadership experience across various industries. Currently serving as the Chief Experience Officer at Groundworks since September 2024, Lara directs strategies to enhance customer journeys for a rapidly growing foundation and water management solutions company. Previously, as EVP and Chief Marketing Officer at Equity LifeStyle Properties, Lara oversaw marketing and sales for a $14 billion real estate investment trust. In addition, Lara has held significant roles at Discover Financial Services and Leo Burnett, demonstrating a strong background in marketing operations and brand communications. Lara holds an MBA from Northwestern University’s Kellogg School of Management, an MLA from the University of Chicago, and a BS in Communication Studies from Northwestern University.