Luca Firrao

Luca Firrao is a seasoned digital product manager with a diverse background in e-commerce and marketing across various industries. Currently serving as the Digital Lead - Product Manager (Global) at Group Lotus since September 2022, Luca previously held roles including D2C Project Manager at Philips and Product Owner - Digital/D2C at Volkswagen Financial Services. Luca's experience spans from content management to digital marketing, with foundational expertise in architecture from degrees obtained at Politecnico di Milano. Luca's education also includes a Master in Marketing Management from Università Bocconi, highlighting a strong combination of technical and management skills in digital product development.