Grupo Bafar SAB de CV
Elias Benjamin Chavez Rubio is an accomplished marketing professional with extensive experience in leading marketing and trademarketing strategies. Currently serving as the Head of Marketing and Trademarketing at Grupo Bafar since January 2019, Elias has previously held key roles at Sigma Alimentos from April 2007 to September 2018, including Gerente Comercial y Negociaciones Marcas Deli and Jefe de Mercadotecnia. Earlier in their career, Elias worked at Cervecería Cuauhtémoc-Moctezuma in various marketing positions from 2000 to 2007. Elias holds a Master in Marketing and Brand Value from EGADE Business School del Tecnológico de Monterrey and a bachelor's degree in Business Administration with a specialization in Marketing from Tecnológico de Monterrey. Additionally, Elias completed a diploma in Strategic Planning and Innovation at EGADE Business School del Tecnológico de Monterrey in 2022.
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Grupo Bafar SAB de CV
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Grupo Bafar SAB de CV is a Mexico-based holding company principally engaged, through its subsidiaries, in the food industry. The Company operates through seven business divisions: Consumption Products Division (DPC), which is engaged in the supply of meat, processed meats and dairy products; Retail, which operates the CarneMart and BIF stores; Manufacturing; Logistics, active in the storage and distribution of the products; Cattle Trade, engaged in the breeding of cattle and supplies BIF stores with meat; Poultry Division, responsible for the production and sale of poultry and eggs, and Exports. In addition, the Company markets its products under such brands as Parma, Campestre, Sabori, Bafar, Burr, La Zona, Tres Castillos and Western Grillers, among others. The Company is also active in the provision of travel agency services. As of December 31, 2011 the Company owned such subsidiaries as Intercarnes SA de CV and Intercarnes Texas Co, Cibalis SA de CV and Aiax SA de CV, among others.