GS1 is a non-profit organisation that develops the most trusted standards for communication between businesses worldwide. In Italy, GS1 Italy gathers 35,000 ventures.

Collaboration and dialogue have shaped how GS1 Italy improves relationships among businesses, associations, institutions and consumers for over 45 years. We innovate data management processes throughout the entire supply chain.

Over time, GS1 has been the reference point for consumer goods. Not only that—GS1 is key in healthcare, banking, public administration and logistics.

The barcode: the product's digital twin

GS1's mission to enhance visibility, efficiency and sustainability through supply chains dates back to 1973, upon the launch of the barcode.

The barcode, once defined by BBC as one of the "50 things that made economy global", optimises the identification and management of product information. It reduces effort and inaccuracies while increasing traceability and transparency.

Today, worldwide:

- 6 billion GS1 codes are scanned daily.
- 100 million products are equipped with a GS1 code.
- 1.5 million businesses use GS1 codes.

GS1 Italy today: simplifying and accelerating digital transformation

On the one hand, digital transformation translates into better experiences and greater transparency for clients. On the other hand, it means more safety and less costs for businesses.

GS1 standards, ECR shared processes and the services that GS1 makes available simplify and accelerate the digital transformation of businesses. 
Essentially, they:
- Enable the creation of a single, global and verifiable product identity.
- Digitase contents in order to create a digital twin for the product.
- Connect data throughout the entire supply chain from each and every source.
- Enable seamless online/offline experiences.
- Make the identification of sustainable choices easier.

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