Krisztina Vida

Krisztina Vida is an accomplished marketing professional with extensive experience in strategic marketing and public relations. Currently serving as Senior Director of Marketing at GS1 US since October 2010, Krisztina leads initiatives to enhance the adoption of GS1 Standards across various industries, particularly retail grocery and fresh foods. Additional roles include Public and Media Relations Consultant, focusing on campaigns that promote product traceability and supply chain visibility. Prior to GS1 US, Krisztina held positions such as Public and Media Relations Manager at Nelnet Business Solutions, where communications strategies were developed for executives, and Public Relations Manager at Peterson's, where a structured PR program was established. Earlier career positions include Director of Communications at Points Across Marketing Communications and Executive Director of Marketing and Recruitment at Raritan Valley Community College. Krisztina holds a BA in Mass Communications from Thomas Edison State College.