GTB
Eduardo has more than 29 years of experience working in the marketing and communication business. He joined J. Walter Thompson in 1989 where he started working in the Financial Department. He then moved to Client Services, handling accounts such as Exxon and Northern Telecom. In 1997 he accepted the challenge of joining Argentina’s Account Services group working on Ford Motor Company. Since taking this leap, Eduardo has been dedicated to the Ford business. In 2013, he was responsible for the successful implementation of the GTB model in Argentina, gathering talented people from four different WPP companies and combining communications channels and disciplines within one single house. Since 2017, Eduardo has been responsible for leading the Latin American GTB team based in Buenos Aires, Argentina.
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GTB
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We’re an agency that prides itself on inspired blue-sky thinking (quickly followed by fact-based decision making and flawless execution). Until very recently, we had three names. Team Detroit. Blue Hive. And Retail First.