GTB
Michael Genevich has extensive experience in the media industry, currently serving as AMD - Digital Strategy & YouTube Programmatic at GTB since August 2010. In this role, Michael is the media lead for brand safety across all of Ford, overseeing safety and viewability initiatives. Additionally, Michael leads the Publisher Content Hub, focusing on custom content creation for Ford. Prior to GTB, Michael worked as a Supervisor at Starcom from January 2007 to August 2010 and as a Senior Media Planner at JWT/Mindshare Team Detroit from June 2004 to January 2007. Michael holds a BBA in Advertising and Marketing Management from Northwood University, earned between 2001 and 2004.
GTB
2 followers
We’re an agency that prides itself on inspired blue-sky thinking (quickly followed by fact-based decision making and flawless execution). Until very recently, we had three names. Team Detroit. Blue Hive. And Retail First.