GTB
Philip Shih is a seasoned marketing and engineering professional with extensive experience in audience strategy and platform operations. Currently serving as a Senior Sanitary Engineer at Oldsmobile since January 2020 and a VP of Marketing Platforms at Team Detroit since October 2014, Philip has previously held senior roles at VivaKi, where responsibilities included overseeing media and data relationships and ad technology. A graduate of the University of Michigan with a Bachelor of Arts in Psychology and Communications Studies, Philip began their career in digital strategy and search engine management, demonstrating a strong foundation in analytics and programmatic buying.
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GTB
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We’re an agency that prides itself on inspired blue-sky thinking (quickly followed by fact-based decision making and flawless execution). Until very recently, we had three names. Team Detroit. Blue Hive. And Retail First.