Guideline
Alberto Leyes is a seasoned professional with extensive experience in product strategy and data solutions, currently serving as Head of Product Strategy at Guideline since August 2022. Leyes has held various strategic roles at Standard Media Index since June 2012, including Global Head of Strategy, Global Head of Product & Data, and Managing Director for EMEA, where responsibilities included forging long-term partnerships and enhancing media efficiency. Earlier in the career, Leyes played key roles in business development and project management, successfully leading teams and initiatives in advertising and marketing communications across global markets. Leyes holds an Executive Program degree in Big Data & Artificial Intelligence from IE Business School, an MBA in Marketing from Fordham Gabelli School of Business, and a Bachelor's Degree in Journalism from Universidad CEU San Pablo.
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Guideline
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At Guideline, we're defining the future of how the world buys and sells media. We combined the leading media planning and data companies to create the world’s most trusted set of solutions to help shape mission-critical advertising decisions. Though we already provide guidance to the world’s leading brands, agencies, and media owners; we are just getting started. We are innovating, expanding existing capabilities, and leveraging cutting-edge technology to offer automated, intelligent solutions to age-old industry processes.