Guideline
Lorena Diaz is a Client Advocate Manager at Guideline since August 2020. Prior to this role, Lorena worked as a Manager in Portfolio Management at UM Worldwide, focusing on the Prestige Consumer Healthcare account. With experience at companies like Initiative, Spark Foundry, and MediaCom, Lorena has a background in strategy, communications design, and media planning. Lorena holds a Bachelor's Degree in Communications from The City College of New York and a High School Diploma in Fine and Studio Arts from Fiorello H. LaGuardia High School.
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Guideline
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At Guideline, we're defining the future of how the world buys and sells media. We combined the leading media planning and data companies to create the world’s most trusted set of solutions to help shape mission-critical advertising decisions. Though we already provide guidance to the world’s leading brands, agencies, and media owners; we are just getting started. We are innovating, expanding existing capabilities, and leveraging cutting-edge technology to offer automated, intelligent solutions to age-old industry processes.