Lori Chappell

Lori leads GuideOne’s corporate communications and marketing functions in addition to managing the GuideOne Foundation. She is a proven leader with more than 30 years of communications, marketing and customer service experience. Lori and her team are responsible for leading the company’s strategic brand and marketing initiatives, as well as advertising, creative services, social media, and internal and external communications to deliver measurable results. Prior to joining GuideOne, Lori was Senior Marketing Manager for LCS, where she led new business development initiatives. Before that, she was Marketing Director and Public Information Officer for the Iowa State Fair, directing the full range of marketing and in-house agency functions for the nationally renowned institution. In addition, she has held numerous marketing leadership roles with Simon Property Group and Westfield. Lori is a member of the Public Relations Society of America and actively supports the Greater Iowa Chapter of the Alzheimer's Association. She is a graduate of Iowa State University with a BBA in marketing.