Angelique B.

Angelique B. serves as the Global Director of Demand Generation & B2B Engagement at Guinness World Records, a position held since January 2022. Prior experience includes the role of Global Head of Demand Generation at Webhelp from November 2017 to December 2021, and a CRM Technical Account Manager at Altaire Limited from January 2017 to November 2017. Angelique B. has also held positions at Sony, where responsibilities included managing lifecycle email programs, overseeing digital marketing campaigns across multiple regions, and leading customer re-engagement strategies. Additional experience includes project coordination in automotive marketing at Robert Bosch GmbH and various roles in communications and marketing throughout earlier career stages. Educational qualifications encompass multiple degrees in communication and economics from Aix-Marseille University, along with specialized training in digital marketing and Google Analytics from General Assembly.