Guitar Center
Greg Riggs is an accomplished professional with extensive experience in audio engineering, product management, and strategic operations within the music and entertainment industries. Currently serving as the Director of Private Brands at Guitar Center since April 2017, Riggs oversees business strategy, product lifecycle management, and cross-functional team leadership. Prior experience includes leadership roles in the Audio Engineering Society, where Riggs contributed to educational programming and executive committee efforts. Previous positions at Guitar Center, Inc. and Shure Incorporated involved managing brand planning and marketing initiatives for various audio technology products. Riggs holds a Music Business degree with minors in Business and Marketing from Appalachian State University, as well as an MBA in Marketing from Webster University.
Guitar Center
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The roots of this company go back to 1959, when Wayne Mitchell founded the Organ Center. The company operates Guitar Center and Music & Arts stores across the U.S. Private equity firm Bain Capital bought the company in June 2007.