Shannon Scanlin

Shannon Scanlin is a seasoned marketing professional with extensive experience in both digital and experiential marketing. Currently serving as the Senior Global Marketing Manager at GumGum since March 2021, Shannon is focused on executing innovative advertising campaigns that emphasize contextual intelligence without relying on personal data. Previous roles include Senior Marketing Manager for North America at GumGum, Manager of Marketing and Communications at Publicis Media, and Event Marketing Manager at Digitas North America. Shannon’s career began at Mattel, where responsibilities included live events, and further experience includes managing conferences and committees for the Association of National Advertisers. A graduate of Loyola University Maryland with a Bachelor of Arts in Communication and Fine Arts, Shannon's foundation in public relations and advertising has supported a successful trajectory in the marketing field.