Hala
Tashi Lhaden is a seasoned marketing professional with extensive experience in digital customer experience and content management. Currently serving as a Senior Marketing Manager at Hala since May 2022, Tashi previously held roles including Digital Customer Experience, Content and Delivery Manager at Starbucks Middle East, where significant achievements included the launch of the first 10 local, bilingual websites for the MENA region and the management of a Digital Customer Experiences team. Tashi's earlier roles included Regional Marketing Executive at Alshaya Group, where responsibilities encompassed campaign development and media buying for brands like Le Pain Quotidien and PizzaExpress, as well as experience in PR and marketing at British International. Tashi's educational background includes studies in Political Science at St. Francis Xavier University.
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Hala
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Inspired by the innovation that embodies Dubai, Hala is here to transform your taxi experience. By progressing the affordable, available Dubai Taxi to the Careem app, Hala opens the door to a smarter way to ride. This new and seamless travel experience enables you to book Dubai’s most affordable taxi at the touch of a button, with the benefit of knowing your fare, route and ETA upfront, and tracking your driver directly to you – wherever you may be. With a vision to reimagine transportation in the region, Hala is the key to unlocking the most available and convenient travel in Dubai