Harding+
Daniel Greaves has a diverse work experience spanning several companies and roles. Daniel began their career as a Professional Footballer at Bristol Rovers Football Club from 2000 to 2004. Daniel then joined Somerifield as an Administration Assistant for a temporary 3-month contract in 2004. Later, they worked at Somerfield LTD as a Forecasting Analyst from 2004 to 2007 and as a Category Management from 2007 to 2009.
In 2009, they moved to Countrywide Farmers plc, where they held various positions, including Range & Space Planning Manager, Promotions, Range and Space Planning Manager, B&M Operations Manager, and Merchandising Manager from 2009 to 2017.
Most recently, Daniel Greaves has been working at Harding since 2017. Daniel started as a Senior Merchandiser from 2017 to 2018, then became the Head of Merchandising from 2018 to 2022. Currently, they hold the position of Director of Merchandising, responsible for leading and developing the merchandising team and maximizing commercial opportunities through effective inventory management.
Daniel Greaves attended John Cabot City Technology College in Bristol. Daniel completed their GCSE's with an A grade in the field of study of C.
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Harding+
We are the cruise industry’s first choice retail partner, and holder of the ‘Cruise Retailer of the Year’ title for the last 2 years from the DFNI Frontier Awards. Our purpose lies in making every cruise better, from a specialist understanding of guest dwell time and how to work with it, to unparalleled levels of data and insights gathered from ships across the globe, best in class marketing and merchandising skills, and a global logistics model that means we literally never miss the boat. We are champions of sustainability, pursuing BCorp status and investing in significant carbon reduction and efficiency projects across our business. Everything is underpinned by our ‘Quaternity’ model, which is our partnership between cruise line partners, brand partners, guest insights and our Harding+ expertise to ensure every ship’s retail model is bespoke, relevant and designed to land impact and success for all parties. With central hubs in Bristol, Miami and Sydney we enable a collaborative approach like no other. We currently work with 16 cruise brand partners across the globe, including more than 90 cruise ships and 300+ forward-thinking shops on board. We employ over 200 team members landside and over 1,200 shipboard, meaning we can justifiably champion our status as diversity and inclusion champions, helping to live the “+” in our name at all touchpoints of how we operate.