Harding+
Jelena Trifunovic is an experienced retail manager currently serving in the role at Harding+ since February 2023. Prior experience includes positions as Assistant Retail Manager at Starboard Cruise Services from March 2022 to July 2023 and Sales Assistant at Celebrity Cruises, Inc. from December 2019 to January 2022, where responsibilities involved welcoming and acknowledging guests in various manners. Earlier roles encompass working as a Sommelier from December 2018 to March 2020 and as a Waitress with Princess Cruises from April 2015 to March 2020, where duties also included concierge services. Educational qualifications include a Sommelier degree from Sommelier akademija 7 stars obtained in 2018 and a Law Technician degree in Business Administration and Management from an economic-trade school attended from September 2007 to June 2011.
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Harding+
We are the cruise industry’s first choice retail partner, and holder of the ‘Cruise Retailer of the Year’ title for the last 2 years from the DFNI Frontier Awards. Our purpose lies in making every cruise better, from a specialist understanding of guest dwell time and how to work with it, to unparalleled levels of data and insights gathered from ships across the globe, best in class marketing and merchandising skills, and a global logistics model that means we literally never miss the boat. We are champions of sustainability, pursuing BCorp status and investing in significant carbon reduction and efficiency projects across our business. Everything is underpinned by our ‘Quaternity’ model, which is our partnership between cruise line partners, brand partners, guest insights and our Harding+ expertise to ensure every ship’s retail model is bespoke, relevant and designed to land impact and success for all parties. With central hubs in Bristol, Miami and Sydney we enable a collaborative approach like no other. We currently work with 16 cruise brand partners across the globe, including more than 90 cruise ships and 300+ forward-thinking shops on board. We employ over 200 team members landside and over 1,200 shipboard, meaning we can justifiably champion our status as diversity and inclusion champions, helping to live the “+” in our name at all touchpoints of how we operate.