Harding+
Justine Dykes is an experienced operations leader with a strong background in retail and sales management. Working at Harding since May 2016, Justine has served as Vice President Operations and Senior District Manager, demonstrating skills in driving sales, surpassing targets, managing diversity, and coaching teams. Prior experience includes a role as Travel Retail Sales Manager at Starboard Cruise Services from 1993 to January 2014, where Justine excelled in performance monitoring, visual merchandising, and loss prevention strategy. Justine also held positions as a Merchandising Assistant at JCPenney and a Computer Processor at Danish Bacon PLC, contributing to customer service and order processing respectively. Education was completed at St Peters High School from 1981 to 1985.
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Harding+
We are the cruise industry’s first choice retail partner, and holder of the ‘Cruise Retailer of the Year’ title for the last 2 years from the DFNI Frontier Awards. Our purpose lies in making every cruise better, from a specialist understanding of guest dwell time and how to work with it, to unparalleled levels of data and insights gathered from ships across the globe, best in class marketing and merchandising skills, and a global logistics model that means we literally never miss the boat. We are champions of sustainability, pursuing BCorp status and investing in significant carbon reduction and efficiency projects across our business. Everything is underpinned by our ‘Quaternity’ model, which is our partnership between cruise line partners, brand partners, guest insights and our Harding+ expertise to ensure every ship’s retail model is bespoke, relevant and designed to land impact and success for all parties. With central hubs in Bristol, Miami and Sydney we enable a collaborative approach like no other. We currently work with 16 cruise brand partners across the globe, including more than 90 cruise ships and 300+ forward-thinking shops on board. We employ over 200 team members landside and over 1,200 shipboard, meaning we can justifiably champion our status as diversity and inclusion champions, helping to live the “+” in our name at all touchpoints of how we operate.