Harding+
Katie Floyd is an accomplished marketing professional with extensive experience across various sectors, particularly in travel retail and media. Currently serving as Head of Marketing at Harding since September 2022, Katie focuses on enhancing customer experience for diverse profiles. Previously, as Global Contentainment Manager at Dufry Group and a consultant at Katie Floyd Marketing, expertise in strategic marketing and brand development was demonstrated. Additional roles include Account Director at Metro Marketing and consulting at Katie Breckenridge Marketing, alongside significant contributions to BAA in various marketing management positions, where Katie developed and executed impactful advertising and communications strategies while managing substantial budgets. Katie holds a Master of Arts in Modern History from the University of Oxford.
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Harding+
We are the cruise industry’s first choice retail partner, and holder of the ‘Cruise Retailer of the Year’ title for the last 2 years from the DFNI Frontier Awards. Our purpose lies in making every cruise better, from a specialist understanding of guest dwell time and how to work with it, to unparalleled levels of data and insights gathered from ships across the globe, best in class marketing and merchandising skills, and a global logistics model that means we literally never miss the boat. We are champions of sustainability, pursuing BCorp status and investing in significant carbon reduction and efficiency projects across our business. Everything is underpinned by our ‘Quaternity’ model, which is our partnership between cruise line partners, brand partners, guest insights and our Harding+ expertise to ensure every ship’s retail model is bespoke, relevant and designed to land impact and success for all parties. With central hubs in Bristol, Miami and Sydney we enable a collaborative approach like no other. We currently work with 16 cruise brand partners across the globe, including more than 90 cruise ships and 300+ forward-thinking shops on board. We employ over 200 team members landside and over 1,200 shipboard, meaning we can justifiably champion our status as diversity and inclusion champions, helping to live the “+” in our name at all touchpoints of how we operate.