Amy Barr

Amy Barr is a seasoned program manager with extensive experience in strategic growth initiatives, project management, and retail development within the automotive industry, particularly at Harley-Davidson Motor Company since 2009. Expertise includes leading cross-functional projects aimed at enhancing dealer readiness for new product launches, such as electric vehicles and adventure touring motorcycles, while also managing global eCommerce expansion. Prior to Harley-Davidson, Amy operated a small business and held various project management roles at Amazon.com, focusing on the launch of new fulfillment centers and customer service operations. Academic credentials include an M.B.A. in International Business from Marquette University and a BA in Psychology from the University of Minnesota.