Lisa Bloomer

Lisa Bloomer is an accomplished marketing and strategic growth professional with extensive experience in leading initiatives across various industries. Currently serving as Senior Director of Strategic Growth & Ridership at Harley-Davidson Motor Company since March 2022, Lisa oversees key programs including the Harley Owner’s Group and North America Strategic Growth Programs. Prior to this role, Lisa held various positions at 3M, contributing to global portfolio management and strategic planning. Lisa's robust background also includes significant leadership roles at Post Consumer Brands, where management of multiple business units resulted in notable revenue and margin increases, and a solid foundation in business development and marketing from earlier positions at Dorsey & Whitney and Rider Bennett, LLP. Lisa holds an MBA in Marketing from Saint Mary's University of Minnesota and a BS in Communication Studies from the University of Wisconsin-La Crosse.