Mark Lapsley

Mark Lapsley is an experienced digital marketing professional with a strong background in performance marketing and media management. Currently serving as Performance Media Manager at Harmoney since February 2020, Mark oversees performance marketing channel operations and data integration. Previous roles include Digital Marketing Specialist at Cin7, Digital Media Director at Firefly Search, and Digital Performance Director at Ogilvy NZ, where responsibilities encompassed team management and the optimization of digital marketing strategies. Mark has also held leadership positions at VivaKi, ZenithOptimedia New Zealand, and co-founded Intersect Communications, specializing in SEO, UX, and analytics. Educational qualifications include a Master of Management in Business and a postgraduate diploma in business administration from The University of Auckland, along with a diploma in new media and web design from Media Design School.