Hastings Direct
Luke Goldsmith has a diverse work experience that spans over several years. Luke started their career as a Brand Designer at CVS in October 2007 and held this role until November 2010. Luke then moved on to work as an Improvement and Development Officer at Lewes District and Eastbourne Borough Councils, where they focused on driving operational efficiencies and improving customer experience. Luke joined Hastings Direct in 2014 as a Brand Manager, responsible for developing and overseeing brand strategy and its implementation. Currently, they hold the position of Brand Lead at Hastings Direct. Overall, Luke has gained valuable expertise in brand management, design, and delivering operational improvements throughout their career.
Luke Goldsmith completed a Mini MBA in Brand Management from Marketing Week in 2022. Prior to that, they obtained a BA (Hons) in Graphic Design from Central Saint Martins, University of The Arts London in the years 2004 to 2007. Luke also earned a Foundation degree in Art & Design from Brighton MET in 2003 to 2004.
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Hastings Direct
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Hastings Group is a fast growing, agile, digitally focused general insurance provider providing services to the UK car, van, bike and home insurance market. Big enough to compete but small enough to grow, the Group has strong relationships with all major price comparison websites, a cost effective digital marketing model and a focus on customer retention. Hastings provides refreshingly straightforward products and services to UK car, bike, van and home insurance customers. A multi-award winning business, Hastings has over 2.7 million customers and over 3,400 colleagues. The Group operates as an integrated insurance provider with two businesses. The Group’s Retail business, Hastings Insurance Services Limited, is responsible for the end customer pricing, fraud management, product design, distribution and management of the underlying customer relationships. The Group’s Underwriting business, Advantage Insurance Company Limited, engages in risk selection, underlying technical pricing, reserving and claims handling. Retail is supported by, and benefits from, Underwriting’s prudent approach to risk and reserving and also benefits from the Group’s panel of insurance partners who provide additional underwriting capacity. The Group’s integrated model deliberately separates underlying product manufacturing from its distribution.