Havas Media Network
Ana Martin Garcia is an accomplished communications and strategy professional currently serving as the Global Head of Innovation and Strategy at Havas Media Network since July 2023. With extensive experience in leadership roles, Ana has been the Global Chief Strategy Officer at Forward Media S.A. since July 2018, where responsibilities include developing and deploying global communication and innovation strategies for TELEFONICA across 16 countries. Ana's career also includes teaching positions at notable institutions such as the Curso de Experto en Medios, data y contenidos de la AM and ESCP Business School. Previous roles span across companies like GroupM Spain, Maxus, Arena Media, and Tapsa, each involving strategic planning and consultation aimed at enhancing brand communication and marketing effectiveness. Ana holds a Licenciada in Ciencias de la Información from Universidad Complutense de Madrid, along with various specialized diplomas in innovation and marketing communication.
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Havas Media Network
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Havas Media Network, part of Havas, consists of two global media networks: Havas Media and Arena Media. Our media agencies are home to more than 10,000 specialists and are the most dynamic and advanced in their markets. Our teams also offer best-in-class services in the fields of programmatic buying, mobile, data consulting, performance marketing, out of home and geolocal, and social media across 150 countries worldwide. We believe in more than media planning. We take time to deeply understand the media that is most meaningful to a client’s target audience and build Media Experiences that connect them to exactly what they want, in the context of where they are, through the content they pay attention to. Our unique Mx System creates value for clients by turning consumer intelligence into clear growth targets, aligning KPIs through the custom Mx Brief, and measuring the impact of rich and respectful media experiences. We believe that more meaningful media can help build more meaningful brands.