Havas Media Network
Jianna Ericson is an accomplished professional in integrated media planning, currently serving as the Director of Integrated Media Planning at Havas Media Group since November 2016, with expertise in the AlcBev and Oil and Gas verticals. Previous roles at Havas Media Group include Associate Director of Connections Planning focusing on Pharmaceutical, CPG, and AlcBev industries, Supervisor of Connections Planning in Pharma, Media Planner in CPG-Fashion, and Assistant Media Planner/Buyer for Philips Health. Additionally, Jianna's career includes experience as an Advertising Sales Coordinator at Intersection Co. and a brief position as an Assistant at CMJ, along with an internship in Marketing/Social Media at PledgeMusic. Jianna holds a Bachelor of Science degree in Entertainment and Arts Management with a Minor in Business and Marketing from Drexel University, completed in 2014.
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Havas Media Network
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Havas Media Network, part of Havas, consists of two global media networks: Havas Media and Arena Media. Our media agencies are home to more than 10,000 specialists and are the most dynamic and advanced in their markets. Our teams also offer best-in-class services in the fields of programmatic buying, mobile, data consulting, performance marketing, out of home and geolocal, and social media across 150 countries worldwide. We believe in more than media planning. We take time to deeply understand the media that is most meaningful to a client’s target audience and build Media Experiences that connect them to exactly what they want, in the context of where they are, through the content they pay attention to. Our unique Mx System creates value for clients by turning consumer intelligence into clear growth targets, aligning KPIs through the custom Mx Brief, and measuring the impact of rich and respectful media experiences. We believe that more meaningful media can help build more meaningful brands.