Havas Media Network
Katy Hoffmann serves as the Senior Global Marketing, Communications & Growth Director at Havas Media Network since February 2017, where responsibilities include leading strategic initiatives to enhance client relations and managing global brand alignment. Previously, Katy held the position of Global New Business Marketing Director and Associate Founder at Nomad Street Market, a startup focused on connecting business parks with food trucks through a digital platform. Additional experience includes roles such as New Business and Marketing Director at Findasense, and Business Development Director for Spain & LATAM at E.LIFE, along with past positions that encompass account management, marketing support, and talent management in various organizations. Katy possesses a Master's degree in Digital Marketing from ICEMD, complemented by education in fiction writing and a degree in Journalism and Communications.
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Havas Media Network
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Havas Media Network, part of Havas, consists of two global media networks: Havas Media and Arena Media. Our media agencies are home to more than 10,000 specialists and are the most dynamic and advanced in their markets. Our teams also offer best-in-class services in the fields of programmatic buying, mobile, data consulting, performance marketing, out of home and geolocal, and social media across 150 countries worldwide. We believe in more than media planning. We take time to deeply understand the media that is most meaningful to a client’s target audience and build Media Experiences that connect them to exactly what they want, in the context of where they are, through the content they pay attention to. Our unique Mx System creates value for clients by turning consumer intelligence into clear growth targets, aligning KPIs through the custom Mx Brief, and measuring the impact of rich and respectful media experiences. We believe that more meaningful media can help build more meaningful brands.