Havas Media Network
Tessa Kavanaugh is a seasoned professional with extensive experience in performance investments and social media strategy. Currently serving as Senior Vice President of Performance Investments at Havas Media Group since February 2018, Tessa oversees investment strategy and activation for various digital channels. Previously, Tessa held multiple roles at Macy's, including Director of Social Media, where responsibilities included managing social media publishing, paid media, and customer engagement strategies. Tessa's earlier career involved management roles in marketing and media buying across several companies, including HandsOn Broward and Macy's. Tessa holds a Bachelor of Arts in Mass Communications from the University of South Florida and a Master’s in Business Administration from Florida International University.
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Havas Media Network
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Havas Media Network, part of Havas, consists of two global media networks: Havas Media and Arena Media. Our media agencies are home to more than 10,000 specialists and are the most dynamic and advanced in their markets. Our teams also offer best-in-class services in the fields of programmatic buying, mobile, data consulting, performance marketing, out of home and geolocal, and social media across 150 countries worldwide. We believe in more than media planning. We take time to deeply understand the media that is most meaningful to a client’s target audience and build Media Experiences that connect them to exactly what they want, in the context of where they are, through the content they pay attention to. Our unique Mx System creates value for clients by turning consumer intelligence into clear growth targets, aligning KPIs through the custom Mx Brief, and measuring the impact of rich and respectful media experiences. We believe that more meaningful media can help build more meaningful brands.