Havas Street
Adrienne Cadena has extensive experience in the marketing and public relations industry, serving as Chief Executive Officer at Havas Street since December 2009. Notable achievements include recognition as one of PR Daily's Top Women in Marketing in 2023 and being named in PR Week's 40 Under 40 in 2015. Adrienne held various leadership roles, including President, Senior Vice President, and Vice President at Havas Street prior to their current position. Previous experience includes serving as Director at Formula PR, Inc. and Senior Account Executive at Fox Broadcasting Company. Adrienne holds an M.A. in Communication Management and a B.A. in Communication, both from the University of Southern California.
Havas Street
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Havas Street is the brand activation division of Havas Formula that is headquartered in Los Angeles. We develop and execute experiential events and face-to-face consumer engagements. Through services including guerilla street teams, on-premise and off-premise sampling, and mobile marketing tours, we enable a brand to establish emotional connections with its target audiences. Representing a spectrum of clients ranging from challenger brands to large conglomerates, Havas Street's three key attributes include an in-house recruiting department; the ability to create seamless integrated programs incorporating activation, PR and social media; and a state-of-the-art online reporting system that allows clients to track ROI.