HawkSEM
Mackenzie Doyle has a diverse work experience across multiple industries. In 2013, they worked as a Photographer for Overland Summer Camps. The following year, they joined Burton Snowboards as a Photography Studio Assistant. From 2014 to 2019, Mackenzie served as a Bartender/Server at Hen of the Wood. In 2015, they became a Content Manager and Photographer at Localvore Today, where they developed and implemented a social media strategy. They then joined SWEENEY DESIGNBUILD as a Carpenter and Marketing Assistant, splitting their time between construction work and growing the company's online presence. Mackenzie also worked as a Brand Ambassador and Account Support at Caledonia Spirits, promoting the distillery's products and building relationships with clients. At Cox Automotive Inc., they held the positions of Search Engine Optimization Analyst and Social Media Manager, managing the social media presence for a portfolio of clients and optimizing user engagement. Mackenzie's current role is as a Search Engine Optimization Manager at HawkSEM.
Mackenzie Doyle studied from 2009 to 2011 at Northeastern University, focusing on Fine/Studio Arts in general. From 2011 to 2013, they attended the University of Vermont, where they obtained a Bachelor of Arts (B.A.) degree. During their time at the University of Vermont, Mackenzie studied Fine and Studio Arts as well as Nutrition and Food Sciences. Currently, Mackenzie is pursuing a field of study in Landscape Architecture at UCLA, starting in 2021. In terms of additional certifications, they attained a Level 1 Sommelier certification from The Court of Master Sommeliers in February 2018, and in February 2017, they obtained a RYT 200HR certification from the Yoga Alliance.
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HawkSEM
HawkSEM is a results-driven digital marketing agency with roots in paid search that date back more than a decade. Our founders are based in Los Angeles and lead a fully-remote team of 70+ marketing experts in over 30 states across the country. As our team grows (from 30 to 70+ in just the last two years!), so do our specialties. Our integrated approach to digital marketing includes a variety of service offerings: *Paid Search/PPC management *Remarketing & Retargeting *SEO *Performance Display *Shopping & Feed Management *Paid Social *Content Marketing *Landing Page Optimization *Conversion Rate Optimization What makes us different than all the other agencies out there? We focus on increasing our clients' profits, not vanity metrics. One key component in accomplishing this is the ConversionIQ System, our smart way of marketing. Don’t just drive any conversions—drive SMART conversions. With ConversionIQ, our 3-step approach to digital marketing, we focus on QUALITY. We look at what’s driving actual revenue—not just traffic and form completions. From search to sale, our system is built to drive high-quality conversions that continuously improve your bottom line.