Hawthorn Senior Living
Christina Helm has a diverse work experience spanning over several industries. Christina started their career as a Customer Service Representative and Licensed Insurance Agent at Somar/Telespectrum. Christina also worked as an Activities Director at Brian Center Nursing and Rehabilitation.
Later on, Christina worked as an Executive Assistant at The Principals Group LLC, where they managed project activities and prepared bid proposals. Christina then took on the role of OCS Instructor-FT Sub at Rowan-Salisbury Schools before joining Metrolina Affiliates as a Creative Director and Communications Specialist. At Metrolina Affiliates, they conducted research for marketing strategies and designed various print and digital materials.
In 2013, Christina interned as a Community Service Representative at Home Instead Senior Care, where they developed and implemented plans to increase online exposure and activity. Christina then worked as a Marketing Director at Divine Appetit Co., where they successfully implemented a comprehensive marketing and public relations program.
From 2014 to 2016, Christina owned their consulting business, Christina Helm Consulting formerly Rose Ellise Design. During this time, they collaborated with clients to develop marketing strategies, create logos and design materials for marketing campaigns.
In 2016, they joined BAYADA Home Health Care as a Client Services Manager, overseeing administrative and HR functions and providing supervision and support to field employees.
Most recently, Christina has been employed by Hawthorn Senior Living since 2020, initially serving as a Community Sales and Marketing professional and later being promoted to the role of Regional Marketing Support. Christina is currently the Regional Director of Sales and Marketing, responsible for developing and implementing sales and marketing strategies for multiple locations.
Christina Helm holds a Bachelor of Business Administration (BBA) degree from Catawba College. Christina also has an Associate of Applied Science degree in Business Administration, Marketing, and Retailing, as well as an Associate's degree in General Education, both of which were obtained from Rowan-Cabarrus Community College. In addition to these degrees, Christina also obtained several certificates from Rowan-Cabarrus Community College, including certificates in General Marketing, Marketing and Sales, Marketing Management, Business Management, and Small Business Management. Furthermore, they hold an Associate of Arts (AA) degree in Religion/Religious Studies from Kentucky Mountain Bible College. The specific years of their education are not provided.
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Hawthorn Senior Living
At Hawthorn Senior Living, our caring concern for our residents is the foundation that leads to outstanding resident services. As contributing members of the communities we serve, what is most important is that we love our residents. We care about people and because our residents deserve the best, we are looking for employees who understand caring and compassionate customer service. Working in our retirement communities, you will have the opportunity to make a difference in the lives of our seniors every day. We offer competitive compensation, benefits, and a great work environment. In our independent living communities, the management team is generally made up of two Managers, two Assistant Managers, and an Executive Chef. Manager and Assistant Manager Teams live on-site and guide the daily operations of the community. Management opportunities in our assisted living communities generally consist of the Administrator, Assistant Administrator, Director of Health Services, Resident Services Coordinator, Memory Care Coordinator, and Executive Chef. Management employees in our communities are responsible for achieving and maintaining Hawthorn’s three main goals: 100% resident satisfaction, 100% occupancy, and 100% on budget. If you are interested in management opportunities, please send your resume directly to Hawthorn Retirement Group at: hawthorn.hiring@hawthornret.com. As a leader in the senior housing industry, Hawthorn Senior Living is looking for SALES people that are experts at building personal relationships with potential residents and their families. Our sales people are responsible for obtaining maximum occupancy levels at all times, following up with current leads, and developing new resources for obtaining leads. If you have the flexibility to re-locate and travel as needed and are interested in a sales opportunity, please send your resume directly to Hawthorn Retirement Group at: hawthorn.hiring@hawthornret.com.