Hawthorne Residential Partners
Ashley Laster joined Hawthorne Residential Partners in 2010 and serves as the Director of Branding and Creative Initiatives. In this role, she is responsible for creating, designing, and implementing creative branding and marketing strategies to elevate Hawthorne’s company and property brands as well as enhance the customer’s experience at every touchpoint. Previously in her time with Hawthorne, Ashley held a variety of on-site management and marketing positions. During this time, she has helped to shape Hawthorne’s marketing and branding initiatives by implementing innovative leasing tools, critically assessing optimization opportunities, and developing marketing strategies across the portfolio. Her well-rounded history of over 15 years in this industry allows her to better serve Hawthorne’s teams with a unique understanding of each level.
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Hawthorne Residential Partners
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Where (and why) it all began: Back in 2009, three long-time friends and colleagues realized they shared a desire to exceed expectations in ways rare for their industry. And just like that, Hawthorne Residential Partners was born ushering in a new way to work by founders Samantha Davenport, Ed Harrington, and Shoff Allison with Phil Payonk joining shortly thereafter as Principal and Chief Investment Officer. They were intent on making a difference in the lives of their employees, residents, and partners – the “Live It” difference. To them, and to the Hawthorne family, “Live It” represents the passion and commitment to go above and beyond in everything we do. Hawthorne is proud to be recognized by the National Multifamily Housing Council (NMHC) as a Top 50 Manager and Developer.