JC

Julie Channing

Strategic Advisor at Hawthorne

Julie Channing serves as a Fractional CMO and Marketing Advisor at 8Thirtytwo Ventures, providing strategic marketing and communications consulting to purpose-driven brands. As a Board Member at Topo Designs, Channing contributes to inspiring outdoor engagement, while also advising Ometria on enhancing customer experience in retail marketing. In addition, Channing supports the launch of Hettas as a Strategic Advisor, focusing on women's footwear, and participates as a member of Sunday Dinner Community for networking among marketing leaders. Previous experience includes roles at Hawthorne as a Strategic Advisor, teaching Marketing Strategy for Growth with Section, and advising the Adweek Sustainability Council. Channing's career highlights also feature a tenure as Global VP of Marketing at Allbirds, where foundational brand development and marketing strategies were established, and as Global Consumer Marketing Lead at Google Nest. Channing holds a BA with a double major in Communications and Italian from UC Santa Barbara.

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Hawthorne

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Hawthorne is creating the next generation of personal care by using premium quality ingredients, data-driven algorithms, and smart subscriptions.


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