Riley Shagena

Riley Shagena is an experienced analyst specializing in market strategy and customer analytics, currently employed at Health Alliance Plan since May 2022. Responsibilities include conducting comprehensive research on customer demographics and preferences, analyzing data to identify market trends, and preparing visual and written reports. Previous experience includes internships focused on marketing strategy, and design, along with roles in childcare, teaching, concessions management, and sports coaching, showcasing a diverse skill set in leadership, communication, and operational efficiency. Riley holds a Bachelor of Business Administration with a focus in Management, Marketing, and Business Analytics from Northwood University, complemented by dual enrollment studies in General Education at St. Clair County Community College.