HealthSparq
Joy Tu currently serves as the Director of Business Development Strategy at HealthSparq (Cambia Health Solutions) since July 2014, where responsibilities include leading business development, strategic research, competitive analysis, and partnership management. Previous experience includes roles as Director of Accounts – Health Plans at MDx Medical, Inc., and Vice President of Strategy and Business Development at Medical Justice Services, Inc., focusing on strategic planning and revenue generation. Joy Tu also held positions such as Director of Marketing at Asbury Automotive Group, Senior Product/Product Consultant at Reynolds American, and Director of Marketing & Business Development at Connecture, Inc., contributing to brand development, product innovation, and market expansion efforts across various organizations. Additionally, Joy Tu achieved significant marketing and business development milestones at Imagine USA, resulting in multiple industry awards.
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HealthSparq
At HealthSparq, a Kyruus company, we help people make smarter healthcare choices by partnering with health plans to share cost and quality information about doctors, hospitals, medical services, and medications. Serving more than 80 million members across the country, we put people at the core of everything we do by conducting continuous usability testing, turning consumer research into product innovations, hosting industry panels featuring everyday people, and bringing human stories to the forefront through our #WTFix campaign. Using these insights, we create solutions to help people understand and navigate the healthcare system better than ever before. Born inside a health plan in Portland, OR, we’ve been growing since our 2012 corporate founding. In 2021, we became part of Kyruus, the leader in provider search and scheduling solutions for health systems, to pursue a shared vision of connecting people to the right care. Contact us at HealthSparq.com or tweet us @HealthSparq.