Serafima Iofina

Serafima Iofina is an experienced senior executive in strategy and marketing, currently serving as the Senior Vice President of Strategy at Heartbeat, a healthcare advertising agency, since December 2013. Previous roles include Vice President Strategy and Director Strategy at Heartbeat, and Strategic Advisor at PlvshStyle, where collaboration with the CEO/Founder focused on product development and launch support. Experience also includes operations and strategy at vente-privee with American Express, and Associate Director of Strategy & Analytics at Digitas, emphasizing marketing alignment and digital media measurement. Earlier in career, Serafima was an Associate at Booz & Company, contributing to digital marketing innovation and brand repositioning. Additionally, an internship in business development at Hidden Treasures Productions, INC and five years as a Manager at Deloitte & Touche provided a strong foundation in risk management and operational efficiency. Serafima holds an MBA in Media from Columbia Business School and a BS in Management/Finance from Binghamton University.